This blog post is sponsored by Traffic Secrets, however, all opinions are my own.

Learning the ins and outs of how to run a business can seem like a daunting task, especially when you’re new to the game. Over the last two years, I’ve been constantly educating myself on how to launch, grow, and sustain a business and I still have a lot to learn because things are steadily changing ( seriously, the minute I learn how to do something I find out that there are better more efficient ways to get it done). Learning how to brand, create, promote, and reach your target audience can seem extremely difficult especially when you are a team of one. Learning those things may prove difficult, but they aren’t impossible. Many Fortune 500 companies were started with one person who probably didn’t know what they were doing. Which is why books like Russel Brunson’s Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, is so necessary. Russell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world. 

With the launch of his newest book, I was given the opportunity to participate in the Traffic Secrets 30-day challenge, in which I was given multiple prompts to help me define my message, figure out who my “dream customer”/ target audience is, and learn how to reach them without having to rely heavily on ads. In his new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell can share how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers. What I liked so much about this challenge is the fact that it allowed me to sit down and really remap my goals, and understand exactly what I need to do to obtain them. When I started blogging, I had no clue what I was doing. Everything has been a learning curve for me and the not knowing has killed my motivation at times (but I haven’t quit). Brunson’s Traffic Secrets came just in time for me because I’ve been trying to better understand funnels. I never quite understood what they were exactly, how to use them, or if they could be applied to things outside of sales-driven products. The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.

The 30-day challenge has taught me how to drive traffic and reach my intended audience. I’m excited to begin implementing Brunson’s tips gong forward. Russell Brunson’s Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers is now available for purchase. You can grab your copy here!